Without clarity, you can’t get there!
“What is your team’s mission?” I asked the team members in the room.
They recited their mission statement, verbatim.
“Great! What does it mean?” I asked again.
What followed was several different explanations about the team’s mission. And “Oh, I thought this meant…”, “Wait, wasn’t this supposed to be…”, “I don’t think that’s part of what we do…”, etc.
This wasn’t an isolated incident.