Making Your Team’s Shared Purpose a Living Reality

Practical Ways to Align and Communicate Shared Purpose

Jack (not his real name), a client of mine, was asked by his director to take on a new role. His job was to figure out how to implement an initiative the director had in mind. The problem was that Jack could not understand how that initiative could contribute to the organisation’s purpose. The initiative seemed valuable and had potential at first glance. As Jack discussed the specifics with his colleagues and supervisor, they quickly realised it would be problematic while not contributing meaningfully to the organisation’s purpose. However, because the director wanted it done, they had to figure out how to make it work.

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